RESUME

Jay Salillas
Hello@jaysalillas.com
Birmingham | Alabama

Experience

Senior Marketing Specialist, Digital Experience, Web & Design

11/2017-Current | Altec Inc., Birmingham Alabama

I get to work with a talented group of creative story tellers. We create content for inbound and outbound marketing to support US and Global Market and any other of the subsidiaries falling under the Altec umbrella. I support the front end and backend of all customer facing web assets hosted on AWS. I create websites and landing pages. I have created graphics for both web and print, including billboards, trade shows, facilities, merchandising and apparel. I served as a liaison with internal associates to make sure that anything graphically produced is following brand standards. I am the POC for google location services. I create and manage all locations on different map services like google and apple maps. I respond to on-line reviews and I develop reports to communicate with leadership and stakeholders on customer sentiments.

Digital Marketing Specialist, Web and Graphics

11/2005-11/2017 | Command Alkon Inc., Birmingham Alabama

  • Designed responsive subscription based Corporate website. Automated publishing and lead capturing features, increasing traffic by 40%.
  • Managed and design all Corporate websites for different product lines, markets and brands under Command Alkon, using CMS with custom HTML and .CSS.
  • Create drip campaigns and landing pages for user journey/experience.
  • Collect data for lead generation to interface with CRM.
  • Design digital ads/articles for distribution over Social Media and Industry Subscription Services, Newswire, and RSS.
  • Design/Deliver email campaigns compatible across multiple email clients.
  • Measure and report KPI’s for campaigns and digital media.
  • Design and develop corporate marketing print materials for global market;Product brochures, industry publications, training materials, info-graphics, Identity, and presentations.
  • Manage,design,plan and execute trade shows; Support sales/executive team during industry events.
  • Manage brand guidelines and compliance across all companies and products under Command Alkon.
  • Set up and delivery of regional product training for domestic market.
  • Conference and trade show support for US and Latin American markets.


Chief Graphic Artist/ Lead GUI Designer

6/2000 – 10/2002 | Openshaw Media Group, Birmingham Alabama

  • Designed Graphical User Interfaces, content, and architecture for web based applications such as internet, intranet, Kiosk, and interactive CD-ROM and DVD applications:
  • Notable projects include:
    • Virginia DMV license renewal system, Lead design.
    • Frist Center for the Visual arts virtual tour application and Children’s museum learning software.
    • Bremen Jewish Heritage Museum UI for Searchable Database of Holocaust Survivors via Visual Basic, HTML, and Flash Actionscript.
  • Designed templates for content management software for client: Recode/SKIN Octane 8 CMS.
  • Created and animated 3-D graphics for self service and turnkey kiosks.

New Media Director

8/1999 – 6/2000 | Vista Information Systems, Birmingham Alabama

  • Designed, deployed, and implemented Internet solutions for businesses seeking World Wide Web presence.
  • Maintained and updated virtual hosting accounts.
  • Facilitated Client Meetings for product assessment and go-live procedures.

Visual Information Specialist

7/1995 – 2/1999 | United States Air Force, Los Angeles AFB-HQ

Space and Missile Systems Center, California

  • Prepared artwork, sketches, charts and layouts for publications, presentations, displays, training, and visual information production.
  • Developed graphic products for direct viewing, printing, and reproduction; photography and projection; and televised presentation. Operated visual information equipment.
  • Assisted in preparing and using visual aids and audio and video recordings.
  • Prepared facility layouts, schematics equipment switching procedures and linked acoustical equipment with projection systems for classrooms, conference rooms, theaters, and teleconferencing/videoconferencing facilities.

EDUCATION

2026 | University of Alabama at Birmingham Collat School of Business

BS Business information Systems

2013 | Academy of Art University – Online

Associate of Arts

Computer Arts and New Media

1997 | DH institute of Media Arts US-Ca-Santa Monica

Basic 3D Modeling / Animation

1995 | Department Of Defense Visual Information School US-MD-Ft Meade

Drafting, Lettering, Page Design/layout and Illustration.